•   Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
•   From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
•   Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
•   According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing. The median salary of a digital marketing manager in India is ₹ 4.5.
•   Job positions: A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others. Possible job titles for professionals in the field of digital marketing include digital sales executive, SEO marketer and online marketing manager, to name a few.

hi , this Hemin Joshi. Working partner and one of founding members of gstedge.com I never knew the power of "going Digital". In simple words , I learned the techniques , tricks and tools to take my e-gst filling product at the Digital Marketing and Branding Course conducted by Simran Jagtiani. During the course itself her techniques , helped me increase sales leads by at-least 40 % and improve branding of my company. I believe every entrepreneur should connect with Simran Madam and understand that simply having a facebook or linkedin page is not Digital, its much beyond and bigger. My ROI is 100% in just 2 months of the programme. Also my company around is saving around 2 LPA on digital Marketing and Branding exercises - outsourced to external agencies. We have in-house interns doing a good Job at 1/10th the price. In-fact, I come to understand that many Tech start-ups are hiring SEO or goDigital Interns from her.

Hemin Joshi, Android & iOS Developer, Founder and Partner at gstEdge.com

I work for FedEx. My team here needed to promote certain new services digitally. Our company is very employee friendly, and invest in employee skill upgrade programmes. I researched and heard from my seniors that the best option for learning every thing to go digital , managing Ad campaigns, increasing back-links, implementing the best SEO techniques is to consult Simran Jagtiani. Her technique of teaching is very practical and largely case study driven on our own company. In fact, her course is also very competitively priced.

Surendra Yadav, Working at FedEx