Google Digital Marketing Training & Certification

  •   Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
  •   From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
  •   Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
  •   According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing. The median salary of a digital marketing manager in India is ₹ 4.5.
  •   Job positions: A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others. Possible job titles for professionals in the field of digital marketing include digital sales executive, SEO marketer and online marketing manager, to name a few.



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Time table of class room training batches at Thane, Dadar and Kandivali click here



Search Marketing

  • Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

  • Search Marketing encompasses:
    1> SEO: Earning traffic through unpaid or free listings
    2> SEM: Buying traffic through paid search listings

  • Originally called "search engine marketing" the shorter phrase "search marketing" is now often used as the umbrella term over SEO and SEM. The longer phrase "search engine marketing" — or SEM — is now typically used to describe paid search activities.

  • SEO stands for "search engine optimization." It is the process of getting traffic from the "free", "organic", "editorial" or "natural" search results on search engines.

  • Seo job description
  • All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. In SEO "Payment isn’t involved, as it is with paid search ads".

  • SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Below are some of the most common techniques that one learns under SEM activities:
    a> Paid search ads
    b> Paid search advertising
    c> PPC (pay-per-click)
    d> PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
    e> CPC (cost-per-click)
    f> CPM (cost-per-thousand impressions)
    **Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

  • Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo. In our class-room training program of "Full Stack Digital Marketing Course" we train and master on Google AdWords.Each participant of our programme 100% clears Google AdWords Certified Exam.

  • Time table of class room training batches at Thane, Dadar and Kandivali click here


Relation between Digital Marketing and Data Analytics


In today’s highly competitive online marketplace, marketers need to use every advantage they can get. Typical web analytics are available to anyone who takes the time to look at them. Even so, a large number of marketers don’t get real value from their data. After all, looking at data is only wasted time if it doesn’t result in actionable insight.

That’s where data analysis software comes in. It can help you look at your data in new ways, and draw actionable insights that allow you to more effectively and efficiently allocate resources.

Data analysis software can distill large amounts of data so you can implement successful strategies based on the information. By monitoring the right key performance indicators (KPIs), businesses can see trends that would otherwise be hidden.

Dashboards with the right key performance indicators can act like an alarm clock, notifying you when certain KPIs are under or over-performing. Additionally, they can help small businesses compete with larger ones, evening the playing field. Proper dashboards can give you insight into trends which can be seen using hadoop and R-programming.

Time table of class room training batches at Thane, Dadar and Kandivali click here


Content Writing

    Cani I earn $100 per day?


  • A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain key words aimed towards improving a website's SEO.

  • Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. Informational content aims to educate the reader with complex information that is easy to understand and retain.

  • There is a growing demand for skilled web content writing on the Internet. Quality content often translates into higher revenues for online businesses.

  • Only Pre-requites for becoming a professional Content Writer
    • Decent knowledge of spoken and written English
    • Decent general knowledge and child-like curiosity

  • sell the content not the product

    Time table of class room training batches at Thane, Dadar and Kandivali click here

  • Website owners and managers depend on content writers to perform several major tasks:
    • Produce content to entice and engage visitors so they continue browsing the current website. The longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.

    • Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.

    • Create content that allows the site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.

    • Create unique, useful, and compelling content on a topic primarily for the readers and not merely for the search engines.

    • Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.


  • Seo job description


Batch details of all courses under Track 2 ( Full Stack Digital Marketing Course + Python & Django Programming + Data Analytics & M/c Learning using R programming )

Overview

Target Audience for ( Full Stack Digital marketing + Python & Django + Data Analytics )


  1. Students seeking for an attractive career in Marketing

  2. Entrepreneurs to enhance the business visibility and sales.

  3. Freelancers

  4. Working professionals from advertising , marketing, information technology, sales, or business development who wants to specialize in Digital Marketing
  5. **confused on some technical term , Whats-App Rocky Sir on 98925 44177

CAREER BENEFITS AND JOBS IN DIGITAL MARKETING

  1. Digital marketing is likely to create 1.5 lakh jobs within next 2 yrs and there is huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future.

  2. You can work as Digital Marketing Manager, SEO Manager,SEM Specialist and Digital Sales Executive, Social Media , Email Marketing, Web Analytics etc, work as a Freelancer or support your own business. One must know all about all the Digital Marketing techniques because SEO, SEM, Email Marketing and Social Media Marketing are interrelated.

  3. According to payscale, the median salary of a Digital Marketing Manager is over INR 450,000.
    click here to check payscale.

  4. Digital marketing boom expected to create 1.5 lakh jobs know more

Course Details

    The program enables you to become an Online Marketing Wizard with most comprehensive classroom training covering A to Z of Digital Marketing. Marketing Budget (of upto Rs2500/-) will be allocated to each student team for creating real time Google ads, bidding keywords, email and SMS marketing projects. Create your own Digital Marketing strategy, monitor the results and improve on it.


    In simple words => (SEO + SEM + Content Writing + Online Marketing on all platforms) => Full Stack Digital Marketing Course.


    click here to Download Complete Syllabus of Full Stack Digital marketing course with Google Certification.
    click here to Know details about Python & Django Programming.
    click here to Know details about Data Analytics & M/c Learning using R-programming


    WHAT WILL YOU GET AFTER LEARNING all the courses under Track 2 ?

      On successful completion of all the courses, namely
    1. Full Stack Digital marketing (with Google Certification)
    2. Python & Django Programming (with M/c Learning examples)
    3. Data Analytics & M/c Learning using R-programming

    You will be able to efficiently apply this knowledge and reach out to the targeted audiences using various means like SEO, ads, effective content writing on various social media channels, emails etc.

    Suven Consultants & Technology Pvt Ltd. (SCTPL) would provide 100% placement calls to all students who successfully finish the online certification exam of Google and all assignments alloted during course work.

    To know about all our placement tracks, click here. Track 2 makes a student professional Digital Marketing Analyst.

    **confused on some technical term , Whats-App Rocky Sir on 98925 44177

Timetable

Batch Full Stack Digital Marketing Course. Python & Django Programming. Data Analytics & M/c Learning using R-programming.
Day Every Sunday
**Extra lectures on some Saturday & Public Holidays
Saturday & Sunday
Start Date 6th August 2017 Click Here
End Date 29thOctober 2017
Timing 2:00pm - 6:00pm
Location Dadar
(Only Week-Ends)
Chembur and Kandivali
Fees ₹ 9950/-
(₹ 1000/- discount for Student bringing Laptop for class sessions)
Installment facility Available for needy students
₹ 3950/- ₹ 2950/-
Interview dates Immediately after Completion of Respective Placement Track

Chembur

Kandivali

Dadar

Thane

DOWNLOAD

  1. For current Digital Marketing techniques, tools and Write ups you should subscribe  here
  2. Research Report of Google - best practices for Mobile Sites    Click Here
  3. Policy of Google Ad formats and features    ( If any of the above policy is violated , then our Paid Ad on Google Search is liable to be rejected. )
  4. SEO
  5. Web Analytics :- key to e-coMMerce BusineSS
  6. How Data Science Has Changed Everyday Life for the Better
  7. The 6 Best Advertising Strategies For Small Business
  8. Marketing on facebook
  9. Linkedin Marketing Solutions
  10. How to advertise on youtube ?
  11. Search Engine Optimization (SEO) - topics + followers on Quora
  12. Web Marketing  - topics + followers on Quora
  13. How to use twitter for Business and Marketing ?
  14. Blog Post Ideas
  15. How to Optimize your Website For Email Conversation ?

Interested in the courses and need some more details, please call and register your name at 98700 14450