Google Digital Marketing Training & Certification

  •   Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
  •   From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
  •   Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
  •   According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing. The median salary of a digital marketing manager in India is ₹ 4.5.
  •   Job positions: A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others. Possible job titles for professionals in the field of digital marketing include digital sales executive, SEO marketer and online marketing manager, to name a few.



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Time table of class room training batches at Thane, Dadar and Kandivali click here



Search Engine Optimization

  • SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

  • Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

  • All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

  • With an increase in demand for SEO services, employment opportunities in the industry are also increasing. Now, when sites have increased in number and doing great business, an expert SEO has become the need of the companies. Therefore, you can expect more job opportunities in the Digital Marketing industry.

  • Online industry is growing everyday & SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge sum in SEO. It’s one of the most happening areas and there are a good number of job opportunities in the field of SEO.

    Seo job description

  • Every website is looking to procure SEO services for itself either internally or externally depending on its budgets and expertise at hand.

  • SEO has very bright future for you if you have great analytic skills, and you are dynamic. You need to keep up with the latest trend in the field, have passion for research and be able to formulate clever and creative marketing strategy to beat your competitor, and have an edge over all others.

  • Time table of class room training batches at Thane, Dadar and Kandivali click here


Search Engine Marketing

  • SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

  • Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

  • All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

  • With an increase in demand for SEO services, employment opportunities in the industry are also increasing. Now, when sites have increased in number and doing great business, an expert SEO has become the need of the companies. Therefore, you can expect more job opportunities in the Digital Marketing industry.

  • Online industry is growing everyday & SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge sum in SEO. It’s one of the most happening areas and there are a good number of job opportunities in the field of SEO.

    Seo job description

  • Every website is looking to procure SEO services for itself either internally or externally depending on its budgets and expertise at hand.

  • SEO has very bright future for you if you have great analytic skills, and you are dynamic. You need to keep up with the latest trend in the field, have passion for research and be able to formulate clever and creative marketing strategy to beat your competitor, and have an edge over all others.

  • Time table of class room training batches at Thane, Dadar and Kandivali click here


Relation between Digital Marketing and Data Analytics


In today’s highly competitive online marketplace, marketers need to use every advantage they can get. Typical web analytics are available to anyone who takes the time to look at them. Even so, a large number of marketers don’t get real value from their data. After all, looking at data is only wasted time if it doesn’t result in actionable insight.

That’s where data analysis software comes in. It can help you look at your data in new ways, and draw actionable insights that allow you to more effectively and efficiently allocate resources.

Data analysis software can distill large amounts of data so you can implement successful strategies based on the information. By monitoring the right key performance indicators (KPIs), businesses can see trends that would otherwise be hidden.

Dashboards with the right key performance indicators can act like an alarm clock, notifying you when certain KPIs are under or over-performing. Additionally, they can help small businesses compete with larger ones, evening the playing field. Proper dashboards can give you insight into trends which can be seen using hadoop and R-programming.

Time table of class room training batches at Thane, Dadar and Kandivali click here


Content Writing

    Cani I earn $100 per day?


  • A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain key words aimed towards improving a website's SEO.

  • Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. Informational content aims to educate the reader with complex information that is easy to understand and retain.

  • There is a growing demand for skilled web content writing on the Internet. Quality content often translates into higher revenues for online businesses.

  • Only Pre-requites for becoming a professional Content Writer
    • Decent knowledge of spoken and written English
    • Decent general knowledge and child-like curiosity

  • sell the content not the product

    Time table of class room training batches at Thane, Dadar and Kandivali click here

  • Website owners and managers depend on content writers to perform several major tasks:
    • Produce content to entice and engage visitors so they continue browsing the current website. The longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.

    • Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.

    • Create content that allows the site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.

    • Create unique, useful, and compelling content on a topic primarily for the readers and not merely for the search engines.

    • Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.


  • Seo job description


Batch details of all courses under Track 2 ( Digital Marketing + Content Writing + Data Analytics )

Overview

Target Audience for ( Digital Marketing + Content Writing + Data Analytics )


  1. Students seeking for an attractive career in Marketing

  2. Entrepreneurs to enhance the business visibility and sales.

  3. Freelancers

  4. Working professionals from advertising , marketing, information technology, sales, or business development who wants to specialize in Digital Marketing
  5. **confused on some technical term , Whats-App Rocky Sir on 98925 44177

CAREER BENEFITS AND JOBS IN DIGITAL MARKETING

  1. Digital marketing is likely to create 1.5 lakh jobs within next 2 yrs and there is huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future.

  2. You can work as Digital Marketing Manager, SEO Manager,SEM Specialist and Digital Sales Executive, Social Media , Email Marketing, Web Analytics etc, work as a Freelancer or support your own business. One must know all about all the Digital Marketing techniques because SEO, SEM, Email Marketing and Social Media Marketing are interrelated.

  3. According to payscale, the median salary of a Digital Marketing Manager is over INR 450,000.
    click here to check payscale.

  4. Digital marketing boom expected to create 1.5 lakh jobs know more

Course Details

    The program enables you to become an Online Marketing Wizard with most comprehensive classroom training covering A to Z of Digital Marketing. Marketing Budget will be allocated to each student for creating real time Google ads, bidding keywords, email and SMS marketing projects. Create your own Digital Marketing strategy, monitor the results and improve on it.


    click here to Download Complete Syllabus of Google Certification in Online marketing
    click here to Download Complete Syllabus of Content Writing and Management
    click here to Know details about Data Analytics using hadoop and R-programming


    WHAT WILL YOU GET AFTER LEARNING all the three courses under Track 2 ?

      On successful completion of all the courses, namely
    1. Google Certification in Online Marketing
    2. Professional certification in Content Writing & Management
    3. Data Androidalytics using Hadoop and R-Programming

    You will be able to efficiently apply this knowledge and reach out to the targeted audiences using various means like SEO, ads, effective content writing on various social media channels, emails etc.

    Suven Consultants & Technology Pvt Ltd. (SCTPL) would provide 100% placement calls to all students who successfully finish the online certification exam of Google and all assignments alloted during the one month Internship period.

    To know about all our placement tracks, click here. Track 2 makes a student professional Digital Marketing Analyst.

    **confused on some technical term , Whats-App Rocky Sir on 98925 44177

Timetable

Batch Google Certification in Online Marketing Professional certification in Content Writing & Management Data Analytics using Hadoop and R-Programming
Day Every Tuesday Every Saturday
Start Date 1st August 5th August Click Here
End Date 16thOctober 21stOctober
Timing 6:30 to 9:30 pm 6:30 to 9:30 pm
Location Dadar Chembur and Kandivali
Interview dates Immediately after Completion of Respective Placement Track

Chembur

Kandivali

Dadar

Thane

DOWNLOAD

    Research Report of Google - best practices for Mobile Sites    Click Here

    Detailed Syllabus of Google Certification in Online Marketing    Click Here

    Detailed Syllabus of Professional Content Writing and Marketing    Click Here

    ebooks , class Assignments and Internship Projects would be visible from August 2017

Interested in the courses and need some more details, please call and register your name at 98700 14450